How the Vaping Industry is Targeting Teens, and What We Can Do About It

At Counseling Services of Lancaster, we care deeply about the well-being of our youth. In recent years, we've noticed a troubling trend: the vaping industry employing attractive marketing tactics to attract teenagers. Understanding these strategies is vital for parents, educators, and community members committed to keeping our kids aware and healthy.

The Allure of Flavors and Fun

One of the most effective tools in the vaping industry's marketing toolbox is the use of tempting flavors. Names like “Fruity Pebbles” give the products a sweet and fruity face, designed to appeal to younger palates. In fact, nearly 90% of middle and high school students who vape report using flavored e-cigarettes. The packaging often resembles candy or popular drinks using bright colors, making the products even more appealing to teens. 

Social Media: A Digital Playground for Vaping Ads

The vaping industry uses social media marketing to reach young audiences. Influencers and celebrities are often hired to promote vaping products, portraying them as trendy and harmless. This strategy taps into teens' need to be accepted by their peers and fit in with the crowd. Platforms like TikTok feature ads that make vaping a lifestyle–one that is easy, trendy and fulfilling. 

Disguised Devices: Hiding in Plain Sight

Here’s a challenge: Look at the image below. Is it a car fob, or a vape pen? You might be surprised at how well vaping companies can disguise their products. Why do they do it? Because they know teens need to hide the products from the adults in their lives. Alarmingly, some "smart vapes" now come equipped with features like video games and phone capabilities, blurring the line between gadgets and nicotine delivery systems.

The Health Risks: More Than Just a Phase

While vaping is often marketed as a safer alternative to smoking, it's far from harmless—especially for developing teens. Nicotine exposure can interfere with brain development, affecting areas responsible for attention, learning, and impulse control. At a time in their lives when those qualities are needed most, vaping makes it hard to achieve. The aerosol from e-cigarettes contains harmful substances that can damage the lungs and cardiovascular system, having lifelong effects on a teen's health. 

Here’s how we can battle the vaping marketing machine:

1. Open Communication:
Engage in honest, non-judgmental conversations with your children about the risks of vaping. Encourage them to ask questions and express their thoughts.

2. Education:
Stay informed about the latest vaping products and trends. Share this knowledge with your community to raise awareness.

3. Advocacy:
Support policies that restrict youth-targeted marketing and the sale of flavored e-cigarettes. Community involvement can lead to meaningful change.

4. Support Systems:
If your child is vaping, approach the situation with empathy. Seek professional guidance to help them quit and address any underlying issues.

We're Here to Help

At Counseling Services of Lancaster, we offer resources and support for families dealing with vaping-related concerns. Our team is dedicated to providing a safe space for teens to explore healthier coping mechanisms and for parents to find guidance.

If you have questions or need assistance, please reach out to us. Together, we can work towards a healthier future for our children.